WSOPE (World Series of Poker Europe) is the initial expansion of the World Series of Poker (WSOP) – branded as poker tournaments out of the United States. Ever since 1970, contestants had to go to Las Vegas when they wanted to contest in WSOP. Even though WSOP held circuit occasions in several other locations, the major tournaments, which granted bracelets to the champions, were exclusively happening in Las Vegas. The initial or inaugural WSOPE that was held in 2007 indicated the foremost time that a bracelet of WSOP was awarded out of Las Vegas. Up to the 2013 competition, from its inception, players from nineteen countries have won bracelets. These countries include: the United States (10), United Kingdom (3), France (4), Denmark (3), Norway (2), Italy (2), Afghanistan, Canada (2), Portugal (2), Germany, Spain, Indonesia, New Zealand, Switzerland, Tunisia, Sweden, Finland, Italy and Australia.
The Harrah’s Casinos, in 2004, bought the rights to the label of WSOP. Harrah’s later bought LCI (London Clubs International). LCI operates 3 casinos within London region – Leicester Square, The Sportsman and Fifty. After buying these casinos, it decided to develop and enlarge its label of WSOP into Europe. The casinos in Europe typically have distinct surroundings than those within the United States. The commissioner of WSOP, Jeffrey Pollack, pointed out that the WSOPE was going to have a flair and style that is both appropriate and unique to the setting. He further indicated that people should not be surprised when the participants would be required to put on blazers at the tables.
The World Series of Poker Europe was entering a jam-packed field since many key poker competitions were already set up in Europe. However, Pollack believed in brand recognition. He also thought that the global recognition of the WSOP bracelet would enable the WSOPE to rapidly catch up.
To market WSOPE, the Harrah’s Casino never relied on the repute of WSOP and Harrah’s only. On July 5, 2007, Harrah’s Casino publicized its coalition with England-based Betfair, which is one of the leading online gaming firms in the world. The contract focuses on Betfair’s European status in marketing the WSOPE whilst creating the leading agreement between a brick-and-mortar and a web-based casino.
In 2008, WSOPE added a 4th event that took place at the Casino (Leicester Square) in London. This WSOPE was particularly noteworthy since Jesper Hougaard turned out to be the first participant to win a bangle at both the WSOPE and WSOP in one year. The main event of WSOPE included many big name superstars including John Juanda, Daniel Negreanu and Ivan Demidov.